SUMMARY

Content is critical to educating, nurturing and helping your buyers make a purchase decision. Learn from industry experts at companies such as Uberflip, Copy Hackers, Everstring and Babcock Jenkins to enhance the way content is impacting your buyer's journey.

Topics of discussion will include:

• How marketers can determine whether they have a healthy mix of content;
• How influencers can impact the success of your content campaigns;
• How to leverage the content you already have to create personalized content that resonates with accounts; and
• The most effective way to measure content success.

WHEN?

Thursday, August 4th 2:00pm ET / 11:00am PT

ADD IT TO YOUR CALENDAR

SPEAKERS

Hana Abaza
Uberflip

Joanna Wiebe
Copy Hackers

Lauren Goldstein
Babcock Jenkins

Have a question for the speakers and want to participate? Send us a tweet to @DG_Report using #B2Bbuzz and we'll make sure to ask your question during the live chat!