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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Yesware Backed By Google Ventures & Foundry Group; Launches Email Tracking Product For Sales

Yesware, an email productivity service provider, recently launched its cloud-based email productivity services funded by Google Ventures, Foundry Group and several other angel investors. Yesware is a suite of productivity services including email analytics, customizable templates and CRM integration designed to help salespeople close deals in a timely manner. Yesware…
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Silverpop Acquires PlacePunch, Adds Check-In Centered Offerings

Silverpop recently announced the acquisition of PlacePunch, a location-based marketing platform. The partnership provides a new dimension to Silverpop’s Social Connect strategy, and is designed to help marketers drive revenue by being accessible to their customers. In an effort to efficiently engage with customers tapping into location-based social networks, PlacePunch…

Act-On Reports 400% Year-Over-Year Revenue With Q3 Results

Act-On Software, a cloud-based marketing automation platform, recently announced its results for Q3 2011. During the quarter, Act-On added 164 new customers, an increase from 137 in Q2 2011. The company also increased annual recurring revenues by more than 400% year over year. “We continue to experience unprecedented growth within…
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BlueBird Strategies Signs On As Sponsor Of Marketing Automation Institute

BlueBird Strategies has joined The Marketing Automation Institute (MAI), a marketing automation community and certification resource, as a sponsor. As a lead generation firm, BlueBird Strategies has been building upon marketing automation platforms from companies including Act-On Software, Manticore Technology, Marketo and Pardot since the inception of marketing automation.
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Brainshark Launches SlideShark App For iPad

Brainshark, Inc, a provider of online and mobile video presentations technology, recently announced SlideShark, an application for showing PowerPoints on the iPad. Available for free in the App Store, the new platform is designed to streamline the importing and viewing of PowerPoints via the Apple device. As iPad sales surge…

Televerde Rolls Out New Marketing Automation & Lead Nurturing Audit

Televerde, a BtoB provider of sales pipeline development solutions, recently introduced a new offer of complimentary audits of marketing automation (MA) configuration and utilization. Designed to help companies optimize the return on marketing automation investments, the audit report Televerde provides includes a list of the MA tool features that are…
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