How To Unlock Customer Centricity Through AI-Powered Processes
March 5, 2024 
Kelly Lindenau
You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other.
Meet The Winners Of The 13th Annual Killer Content Awards
February 29, 2024 Kelly Lindenau
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys, of course, are the trophies given out to the winners of the Killer Content Awards (KCAs). Hosted annually at the B2B Marketing Exchange, the most recent batch of KCA winners...
#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies
February 28, 2024 Kelly Lindenau
There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability. With 57% of practitioners in soon-to-be-released DGR research indicating that they’re prioritizing investments in account-based experiences, Mason Cosby, Founder of Scrappy ABM, took the B2B Marketing Exchange stage to host the third-ever campfire-style session with “The First Step To ABM Is Activation: Building...
Navigating Trust, Transparency & Transformation: Insights Into Modern Sales Strategies
February 22, 2024 Kelly Lindenau
Tensions and distrust between salespeople and buyers are reportedly at an all-time high: G2's “Software Buyer Behavior Report” found that 75% of buyers want sales to be involved earlier in the process, while 68% don't want to bring sales reps into the conversation until the final purchasing stage.
Protecting Privacy: Understanding The Role Of Data Restrictions In B2B
January 30, 2024 Elise Schoening, Contributing Writer
Personalization is paramount when it comes to catching the eye of top accounts in today’s crowded digital landscape, but collecting buyer-related information has become somewhat of a minefield for marketers as the list of privacy laws grows longer each year.
Live Agents Have Less Than 2 Minutes To Engage Site Visitors, Drift Research Reveals
January 16, 2024 Kelly Lindenau
Live agents who connect with site visitors within two minutes of the prospect interacting with a chatbot have the highest chance of booking a meeting, according to new Drift research. The conversational sales and marketing company released the 2024 edition of its “Conversation Trends Report,” which uncovered that the clock is ticking for live reps to connect with prospects. Specifically...
6sense Research: 84% Of B2B Deals Are Decided Before Marketers Even Know About Them
December 27, 2023 Kelly Lindenau
B2B buyers don’t directly initiate contact with sales until they’re about 70% through their buying journey — and 84% of the time, they already know what vendor they’re going to pick, according to a new report released by revenue AI-powered ABM platform 6sense. The “2023 B2B Buyer Experience Report” discovered that marketing awareness efforts play a more critical role in the...
How AI Is Re-Shaping Automated Scheduling Processes In B2B
November 28, 2023 Kelly Lindenau
Inefficient scheduling is curbing productivity as one in four workers spend three to four hours a week — or half a workday — scheduling meetings alone, while HR professionals spend the equivalent of four weeks a year scheduling meetings.
The #B2BMX Agenda Is Brewing: Here Is Your First Look
November 14, 2023 Klaudia Tirico
If you’re an avid reader, follower and subscriber to Demand Gen Report, you’ve probably already seen promotional emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Super Early Bird and Early Bird rates…
Podcast Preview: Strategies For Consistency, Collaboration & Success In Sales Enablement
November 8, 2023 Kelly Lindenau
In the keynote session at the 2023 B2B Sales & Marketing Exchange this past August, industry thought leader and author Roderick Jefferson dove into the profound significance of consistency, collaboration and success, emphasizing their role in driving business growth and customer satisfaction.
3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023
October 25, 2023 Kelly Lindenau
Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they were attempting to motive their remaining team members or trying to make the most of existing technology, practitioners often felt they were cobbling together marketing strategies à la Dr. Frankenstein.
The Top B2B Intent Data Trends That Drive Marketing Success
October 10, 2023 Karen Axelton, Contributing Writer
B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager embrace of intent signals, many B2B marketers lack a systematic approach to using the data. More than half of marketers using intent data admit they have...
6sense Breakthrough Preview: CRO Latané Conant On How The Event Will Help Marketers ‘Be More’
October 3, 2023 Kelly Lindenau
6sense, an ABM platform powered by revenue AI, is hosting its annual customer event, Breakthrough 2023, at the Omni PGA Resort in Frisco, Texas from Oct. 16 to 19, 2023. The flagship event — featuring a “be more” theme — seeks to showcase the business impact of leveraging AI to generate high-quality pipeline, maximize conversions and reduce the waste and guesswork go-to-market teams...
Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space
September 26, 2023 Kelly Lindenau
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end of 2023, and 56% of U.S. viewers watch content from CTVs. As B2B marketers prioritize engaging prospects and customers where they are and in more personalized ways, CTV is emerging as lucrative channel. With that in mind, ABM platform Madison Logic released...
Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey
September 20, 2023 Brian Anderson, Contributing Writer
Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State Of Audio/Video Content,” B2B enterprises are effectively sharing industry insights, thought leadership and case studies by leveraging podcasts, audiobooks, webinars and video outreach.