iPapers

Full Stream Ahead: How B2B Can Leverage CTV Advertising

In recent years, more B2B practitioners are turning to Connected TV (CTV) to engage audiences in a more personal, relatable way. By connecting directly with prospects via television screens, marketers can curate highly targeted audiences and craft engaging videos that encourage viewers to take action. With B2B marketers increasing their 2023 advertising budgets by nearly 10%, this iPaper will highlight…

2023 Killer Content Awards: Climbing The Content Mountain

At the B2B Marketing Exchange, attendees stumbled upon a cache of content treasure — The 2023 Killer Content Awards (KCAs). The KCAs were designed to spotlight the marketers who pushed the limits of their creativity and set up the most engaging and successful camp(aigns) throughout the year. The #B2BMX team hiked more than 100 nomination trails to determine the 2023…

The Marketer’s Guide To Interactive Content Success

Interactive content is powerful — it's eye-catching, engaging and, let's be honest, looks infinitely cooler than some flat PDF. It's also preferred by nearly everyone over traditional static content, including 91% of B2B buyers. That's right: Nine out of 10 B2B buyers prefer interactive. Yet, with endless options for content creation and optimization, organizations often struggle to identify what works…

2021 B2B Innovator Awards

The B2B Innovator Awards, hosted by Demand Gen Report (DGR), were designed to honor the brightest and most inventive minds in B2B. Now in its fifth year, the awards recognize some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs. 2020 brought a lot of uncertainty but one thing…

2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse

Marketing teams and content creators leveled up their approach to campaign strategy, creative and execution. Even amid uncertainty, teams rallied around new ideas and made innovation a reality. Learn how this year's Killer Content Award (KCA) winners smashed their goals and reached the top of their industry scoreboards. Check out the 2021 class of KCA winners and their award-winning campaignsin…

2021 B2B Marketing Resolutions

When we built out our personal and professional 2020 resolutions, we had no idea what was about to come. The COVID-19 outbreak turned our lives upside down, creating new challenges for us to overcome. For this year’s edition of our annual B2B Marketing Resolutions piece, we asked some of our friends in the B2B community to share what they learned…