BrightFunnel Raises $2.5 Million For Predictive Analytics Cloud

BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application.

The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds — as well as Marketo, Pardot, Act-On Software and Hubspot marketing automation platforms.

"Marketers can no longer afford to rely on vanity metrics — they must connect marketing efforts directly to revenue. BrightFunnel's B2B marketing attribution platform enables just that," said Nadim Hossain, CEO and Co-Founder of BrightFunnel. "The added capital will allow us to continue investing in our predictive intelligence technology and help us expand our sales and marketing efforts."

The funding — invested by Resolute Ventures, Bloomberg Beta, Crosslink Capital and Tekton Ventures — comes after an eventful year where BrightFunnel estimates that its year-over-year revenues will grow by 20X. The company also gained HootSuite, Nimble Storage and ServiceMax as new enterprise clients.