Business.com Adds Lead Expansion And Nurturing Services

Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert more quality leads into sales.

The Lead Expansion and Nurturing product is an extension to the company's current Sales Ready Lead product and part of the suite of digital marketing solutions offered by Business.com.

Lead nurturing continues to be a challenge for many B2B marketers. Demand Gen Report’s recent Lead Nurturing Benchmarking Study shows that only 29% of B2B marketers do not have lead nurturing initiatives within their organization.

"For B2B marketers, it's a huge challenge to launch effective nurturing campaigns quickly, before the sales opportunity is lost," said Tony Uphoff, CEO of Business.com. "Providing our advertisers with the 1st party intention-based data and the technology to nurture leads via advanced display advertising and email campaigns is a huge void in the marketplace we are excited to fill."

LENS is available through the company’s Sales Ready Lead product.