Delivra Provides Platform To Automate Email Marketing, Accelerate Lead Conversion
- Written by Elise Schoening
- Published in Solution Spotlight
Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisticated campaigns that convert more leads.
FEATURES/FUNCTIONALITY
The platform is positioned to enhance email marketing efforts with personalized campaigns that increase revenue. Key features include:
- Multichannel drip campaign capabilities;
- Automatically send triggered mailings based on behavior, purchase history and more;
- Uncover what content drives the highest engagement rate with A/B testing; and
- Track KPIs and ROI.
TARGETED USERS
Delivra is designed for B2B marketers, including directors of operations, VPs of marketing, and email marketing managers.
COMPATIBILITY
With integrations to platforms like Salesforce, NetSuite, Google Analytics and more, customers can easily pull contact and customer data into Delivra to power their email marketing. From there, customers can create segments based on audience interests and behavior and use dynamic content to personalize each email based on individual purchase history and other demographic data.
DELIVERY/PRICING MODELS
The cloud-based solution is priced on license level, number of normal contacts/annual email volume sent and optional strategic/technical professional services. More information on Delivra's features and pricing can be found here.
CURRENT CLIENTS/USERS
The solution is utilized by companies such as Zapier and Shubert Ticketing.
COMPETITIVE POSITIONING
Delivra aims to make sophisticated marketing automation simple and give marketers all of the advanced tools and services they need to create a customized email automation strategy that converts more leads.
CONTACT INFO
Delivra
8415 Allison Pointe Blvd, Suite 100
Indianapolis, IN 46250
866.915.9465.