Salesfusion Aims To Provide All-Inclusive Marketing Automation Platform

Source: Salesfusion

Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing teams. It includes highly intuitive campaign builders, advanced automations and in-depth reporting designed to help marketers streamline campaign creation, understand engagement, improve conversions and drive more revenue.

FEATURES/FUNCTIONALITY

The solution is positioned to deliver enterprise-grade marketing automation that optimizes engagement throughout the buyer’s journey without the high cost of ownership. Features include:

  • Intuitive, drag-and-drop builders to quickly create forms, landing pages and emails;
  • Advanced email nurture capabilities to deliver personalized messages at scale;
  • Custom and unlimited lead scoring models to send the most qualified leads to sales;
  • Salesfusion for Google Ads is positioned to use AI to help marketers create, launch, manage and optimize Google paid search advertising from within the platform;
  • Social management (posting, scheduling, monitoring, listening and employee advocacy) from within Salesfusion with an Oktopost integration; and
  • Advanced analytics aim to provide insight into which programs are the most effective and help visualize ROI.

TARGETED USERS

Salesfusion is designed for marketers focused on demand generation and better alignment with sales. Key verticals include software, recruiting, business and financial services.

COMPATIBILITY

It is positioned to integrate with Salesforce, Microsoft Dynamics, Infor, NetSuite and more. The seamless, native integrations aim to ensure a more effective lead hand-off and improve performance of the sales and marketing funnel.

DELIVERY/PRICING MODELS

Pricing starts at $950/month for 10,000 contacts. There are no add-on fees, no up-charges for contacting support and no charges for advanced features. Customers get unlimited email sends, unlimited users, unlimited API calls and unlimited access to the solution. 

CURRENT CLIENTS/USERS

Customers include Strongwell, Acrobatiq, Clarity and Cataract Steel.

COMPETITIVE POSITIONING

Salesfusion aims to make enterprise-grade marketing accessible to everyone. The all-inclusive solution is designed to help marketing teams drive traffic, create campaigns, nurture leads and measure ROI.

CONTACT INFO

Salesfusion
3565 Piedmont Road NE
Atlanta, GA 30305
855.238.6522

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