SUMMARY

Join Demand Gen Report's Andrew Gaffney and Carol Krol as they discuss the findings from the publication's annual Content Preferences Survey. Attendees will have the opportunity to gain first-hand insight into how B2B buyers are evaluating content while making their purchasing decisions, while also identifying formats and strategies that can maximize the overall potential of B2B content marketing strategies.

WHEN?

Tuesday, March 1st 2:00pm ET / 11:00am PT

ADD IT TO YOUR CALENDAR

SPEAKERS

Andrew Gaffney
Editorial Director
Demand Gen Report

Carol Krol
Editor-in-Chief
Demand Gen Report

Have a question and want to participate? Send us a tweet to @DG_Report using #B2Bbuzz and we'll make sure to ask Andrew and Carol during the live chat!