SUMMARY

Effectively predicting which leads have the highest propensity to buy continues to be a priority for B2B marketers. With the New Year fast approaching, it's important to look back at past success (and failures) to learn how predictive lead scoring will grow and evolve in 2016.

Join Heinz Marketing President Matt Heinz and Nick Ezzo from Host Analytics for an hour-long Twitter Chat discussion on January 5 at 2pm ET that will dive into a variety of predictive lead scoring talking points, including:

• The major predictive lead scoring trends of 2015;
• What's in store for predictive lead scoring in 2016; and
• Tips, tactics and best practices for revamping lead scoring strategies.

WHEN?

Tuesday, January 5th 2:00pm ET / 11:00am PT

ADD IT TO YOUR CALENDAR

SPEAKERS

Matt Heinz
President
Heinz

Nick Ezzo
VP of Demand Generation
Host Analytics

Have a question for the speakers and want to participate? Send us a tweet to @DG_Report using #B2Bbuzz and we'll make sure to ask him during the live chat!