Dreamforce 2011: Jeff Erramouspe, President, Manticore

Jeff Erramouspe, President, Manticore

Given the increased emphasis on content marketing, Manticore Technology President Jeff Erramouspe shared findings from a recent survey the company conducted with DemandGen Report. Highlighting the importance of content marketing early in the buying process, Erramouspe noted the critical need for content to help marketers drive prospects through the buying process efficiently. Additionally, Erramouspe shared his impressions of marketing automation adoption by vertical.