Content Experience Impact: And The Buyer’s Journey

This benchmark study details how B2B marketers are creating impactful content for their buyers at every stage of the journey.

Some key findings include:

Over half of participants report that budget constraints are their biggest barrier to content marketing;
Almost two-thirds of participants have only basic or no measurements of content marketing effectiveness;
96% of participants believe that content interactivity impacts buyers' decisions as they go through their journey; and
Interactive content is more likely to be effective at educating buyers and differentiating from competitors.