How To Prepare Contact & Account Data For An Account-Based Marketing Strategy

Is your database ABM-ready?

Among B2B communities, 2016 brought upon several new concepts, trends and technologies, but perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy. But before you jump on the ABM bandwagon, you need to consider the state of your data quality.

Download this latest E-book to access a step-by-step guide for optimizing account & contact data to support account-based marketing strategies, including:

• A data-driven approach to account selection;
• How to understand the importance of contact data; and
• Best practices to managing contact and account data.