Everything we know about demand generation is changing — at least, that's how it feels some days!
The channels are shifting significantly, so it's more important than ever to get the fundamentals solid.
In this E-book, you'll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today's complex environment by:
Documenting your ideal customer profile (ICP) and mapping content to the buyer's journey;
Auditing and measuring your demand generation success with the right KPIs;
Establishing organizational alignment and navigating complex buying committees;
Improving lead scoring accuracy with the right action triggers;
Leveraging digital advertising and other awareness tools to aid demand gen; and
Selecting the right partners to reduce constraints and accelerate progress.
