The 2015 Marketing Automation Outlook Guide

As we start 2015, many of the themes from 2014 — data-driven marketing, advanced lead scoring capabilities, predictive analytics and tracking campaign effectiveness — will continue to influence the marketing automation landscape.

Overall, there continues to be a major push to build more meaningful relationships with prospects. B2B marketers are increasingly turning to predictive marketing strategies to help identify the next customer. This year, personalization and customization will become the norm, according to many marketing automation experts we spoke to for this 2015 Outlook Guide.