The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts
Employee-sent email messages represent an existing overlooked ad channel that can be unlocked using the signature line at the bottom of message. Success, however, is not simply a matter of telling all employees what to copy and paste into the signature of their outgoing emails.
This interactive white paper spotlights:
Email signature marketing by the numbers;
Why employee email works as an ad channel;
Old-school vs. new-school email signature marketing tactics;
