What’s Working in B2B Advertising: B2B Organizations Fuel Digital Ads With Relevancy, Content & Interactivity To Fill In Demand Gaps Left Behind During COVID-19

With events and face-to-face engagement off the table, B2B marketers have been forced to accelerate the transition toward a digital-only mindset. While some traditional strategies have taken a backseat, others are being tweaked and expedited to cater to audiences working from home. This has led B2B organizations to rethink their ad strategies and shift ad dollars to drive greater demand and reach buyers on the channels they frequent most.

B2B advertising is playing an even bigger role within marketing strategies following COVID-19. In fact, research from eMarketer revealed B2B digital ad spend will hit $8.14 billion this year — a strong bump of 22.5% compared to 2019.

This special report will uncover the key critical areas to focus on when revamping a digital ad strategy for the COVID era, including:

• How B2B marketers can fill the demand gap with more precise targeted advertising;
• Why account-based ads position marketers to supply the level personalization needed to attract audiences;
• Interactive strategies for delivering engaging B2B ads; and
• How intent insights develop a value-driven, relevant ad strategy.