As webinars are becoming a more strategic practice throughout the buying journey, this in-depth survey report aims to highlight how webinar producers at B2B organizations are:
Experimenting with a variety of webinar formats to fuel engagement with prospects;
Prioritizing measurement and reporting to better understand that engagement and ensure it’s being utilized by their team to refine messaging; and
Deepening the focus on overall webinar efficiency and repurposing best practices to fuel other content for future campaigns and initiatives.
