5 Steps to Measure Lead-to-Cash Performance

Live Date: Wednesday, August 10, 2011 1:00 PM - 2:00 PM EDT - Register Today

Firms that manage by metrics report better alignment between sales and marketing, accelerated pipeline performance and deeper insights into ROI and other key performance areas. Key areas of measurement include web metrics, funnel metrics, as well as opportunity and revenue reporting.

With investments in demand generation programs on the rise, this webinar will provide insights into how BtoB organizations can better analyze and track how the leads they are generating are converting to closed business.

Key topics and takeaways attendees will walk away with:

  • The metrics marketing can and should be tracking 
  • The most relevant sales pipeline analytics 
  • Uncovering the data and insights already in your CRM 
  • A timeline for building impactful dashboards 
  • How to use BI tools to visualize pipeline performance

     

Featured Speakers:
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David M. Raab, Principal, Raab & Associates Inc
Sam Boonin, VP, GoodData
Andrew Gaffney, Editor, DemandGen Report

On-Demand Webinar
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