How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Brightcove has boiled it down to five key steps.
During this webcast, Kait Bowes of Brightcove shares:
Which video types to use on each of your channels;
How to repurpose videos throughout your marketing mix to increase ROI; and
How to optimize your videos for conversion & pipeline generation.
