Dirty Data’s Effect on ROI and Five Ways to Fix it Today
Register to Uncover the ugly truth of the cost of dirty data on your organization
Tuesday, March 15, 2011 2:00 PM - 3:00 PM EST
E-marketing should lead to greater intelligence on prospects, right? The opposite has proven true as companies become overwhelmed with data sources and struggle to keep contact databases accurate and up-to-date.
Join ZoomInfo and DemandGen Report as we dive deep into the recent findings of a DemandGen study that uncovers the ugly truth of the cost of Dirty Data on organizations today, including:
- 8 of 10 companies indicated that dirty data is hindering their lead generation campaigns.
- Many organizations rely on marketing/prospect data that is 20%-40% inaccurate.
- 30% of companies currently have no strategy to update inaccurate or incomplete data.
The result? Companies large and small are losing MILLIONS in potential revenue.
BONUS: Receive a copy of the in-depth eBook "Assessing the Impact of Dirty Data on Sales & Marketing Performance."