Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation
Join Carlos Hidalgo, President of The Annuitas Group, one of the leading B2B lead management consultancies, and Chris Koch, Director of Research and Thought Leadership of ITSMA, as they discuss and outline the specific steps to building a lead management process.
You’ll walk away with a better understanding of how to:
•Develop a holistic process that addresses the buyer’s need at every stage of the sales funnel (not just the top)
•Engage your sales and marketing teams to create consensus on the definition of a lead, understand how many marketing should generate, and define the rules for lead routing
•Create a consistent set of metrics to measure current lead generation campaigns and benchmark future programs
When: ON-DEMAND
White Paper: Download Here.
Webinar Slide Deck: