The Great Marketing Conversation
Many companies are struggling with the roles and uses of content marketing and inbound marketing. Join our panel of the top thought leaders in marketing as we discuss:
- How content and inbound marketing fit into your marketing mix
- How to build a business case to fund an inbound and content marketing strategy
- Why it's important to think holistically about these processes instead of treating them as distinct channels
- How these techniques can turn your organization into a revenue center
Speakers:
Ardath Albee, Speaker and Author
eMarketing Strategies for the Complex Sale
(@ardath421)
Robert Rose, Author and Strategist-In-Residence
Content Marketing Institute
(@Robert_Rose)
Marcus Sheridan, Speaker and Blogger
The Sales Lion
(@TheSalesLion)
Mike Volpe, Chief Marketing Officer
HubSpot
(@mvolpe)
Moderator:
Candyce Edelen, President & CEO
PropelGrowth
(@CandyceEdelen)