4 Ways Marketers Can Boost Their Demand Gen Results

Even though the digital boom has made it more possible than ever for B2B marketers to know their customers, a recent B2B Enterprise Demand Generation study shows that 58% of marketers said their demand generation efforts are not very productive and less than 3% said they are very effective. However, some forward thinkers are taking advantage of predictive analytics to gain valuable insights on their prospects.

This white paper will teach you how to tap into the hidden trail of data B2B buyers often leave behind that can help you find and retain higher quality customers, including:

• Strategies to increase conversions using lead progression tracking;
• Why using predictive analytics can deliver more SQLs; and
• How to accelerate the sales cycle by understanding the customer journey

Fill out the form to learn how predictive analytics can boost your business from demand generation through close.