Multichannel Marketing Attribution With Automated Machine Learning
The average sale results from more than 30 touchpoints. Standard practice in the industry has been to attribute a sale to the most recent marketing touchpoint, but by creating brand awareness, earlier touchpoints may have had a significant impact on a purchase decision.
Marketers need a fast way to capture and analyze the complexity of human behavior, analyze the impact of a large number of touchpoints, and identify which marketing activities most influence a sale. The answer is automated machine learning.
This report from DataRobot explains the importance of multichannel, multi-touch attribution to accurately measure the success of your marketing efforts and how automated machine learning offers the shortest path to success.
You'll discover:
The need for accurate, multichannel attribution in the age of multiple touchpoints;
How proper attribution solves common marketing inefficiencies; and
How machine learning provides the best way to measure marketing effectiveness.
Download the white paper now to discover how automated machine learning can speed up your marketing attribution process now!
