Partnerships As A Growth Channel: What The Fastest Growing SaaS Companies Have Already Figured Out
To drive greater awareness of their offerings, especially among undeclared or undetected prospects, B2B marketers are building and enabling far-reaching ecosystems of business partners — affiliates, ambassadors, referrers and resellers — to drive engagement with buyers, influence and/or refer clients and actually close deals.
B2B marketers are implementing revenue-generating partner programs, in particular, from companies of all sizes. Equipped with modern, purpose-built solutions that enable them to effectively engage vast and diverse ecosystems of partners, B2B marketers are scaling up referral partner and affiliate programs that help ensure that their brands are under consideration throughout the buyer's journey, especially at the first step.
