Refining Event Offerings & Content To Promote Community Engagement

It's clear that event software and management has changed drastically in this new world. Conference attendees saw firsthand the convenience and affordability of attending virtual conferences when most events moved online in the throes of the Covid-19 pandemic. Meanwhile, brands realized they could host events at a lower cost while reaching a wider audience — in terms of speakers and attendees.

However, both organizers and attendees missed one of the biggest benefits of attending professional events: The community that's built through peer-to-peer connection. While hybrid events with on-demand and paid access are becoming the new normal for more than 1/3 of marketers, event managers are still navigating the uncharted waters of connecting the in-person elements with the virtual to create a seamless, comparable experience for all attendees.

To properly plan and launch a hybrid event, marketers need to understand how they can encourage prospects and customers to better engage with both the event content and the wider community. This report will uncover:

• How to create comparable in-person and virtual experiences;
• The modifications needed to create and share content across platforms without compromising quality;
• The benefits of gamification and reward-type programs;
• Top strategies for tracking attendance and encouraging attendees to engage with vendors;
• How to maintain a digital methodology going forward; and
• Much more.

Hybrid events are not easy. But brands that put the research and technology investment into the events will develop a loyal following of attendees and vendors that will be excited to attend the next event. With hybrid events here to stay, event organizers must take the time to create the community, engagement and platform needed for a successful even.