Demand Gen Report and Content4Demand closed out the final day of the SiriusDecisions Summit in Nashville and it was a busy week (to say the least). We joined thousands of our fellow marketing and demand gen pals to acquire the latest research, models and methodologies from the SiriusDecisions team.

[View the story "Marketing And Sales Alignment Scores Big From Effective ABM" on Storify]

 "B2B doesn't have to be boring!" That was one of many great takeaways provided by David Meerman Scott during the keynote session at last week’s Content2Conversion Conference. The noted author of New Rules of Marketing & PR shared that many B2B organizations are still thinking of content marketing purely as white papers and spec sheets. However, more than 40 sessions during the event revealed that B2B brands are quickly stepping up their creativity…

[View the story "#B2Bbuzz Recap: Predictions For Predictive Scoring In 2016" on Storify]

Marketers face an ever-expanding array of available technology and a need to harness it to improve their work. As a result, they are beginning to borrow from the software developer playbook, according to Scott Brinker, editor of chiefmartec.com and founder and CTO of ion interactive, in his keynote remarks at MarTech in San Francisco.

Editor’s note: As part of a special arrangement, the article below has been syndicated from the Content4Demand blog. G3 Communications has been publishing Demand Gen Report for more than eight years, and from the first day there has always been debate about whether or not marketers should require buyers to fill out a form in order to access content. This discussion was raised again during David Meerman Scott’s keynote presentation at last month’s Content2Conversion Conference in Arizona. To…

At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such as incorporating video into email. As B2B marketers ourselves, we take the best practices that we share with our readers and put them to work in our own promotion strategies.

Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI from their marketing automation spend. At the same time, they are being scrutinized and held accountable to concrete revenue goals.

Traditional direct mail — the stuff that is delivered to your snail mailbox — is still an important means of communication, and we are seeing early signs of a resurgence in its use in 2016.