Folloze Launches Website Engager To Help Personalize Web Pages
- Written by Kelly Lindenau
- Published in News Briefs
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights.
Built within Folloze AI, the Website Engager toolkit will include the Folloze GeneratorAI to help put the right content and messaging in place on a company’s website to capture attention and advance customers through their digital journey.Reported features include:
- Website personalization capabilities;
- Full-spectrum first-party behavioral data; and
- Flexible personalization and campaign integration into websites.
“Today’s marketers need to think about the journey, not a single visit,” said David Brutman, Chief Product Officer and Co-founder of Folloze, in a statement. “When you integrate Folloze into the website, you can deliver high value, persistent personalization to accelerate the buyer’s experience and help route the buyer to the path that is most suitable for them. Engagement is the new currency: It serves as the connector and accelerator across the entire journey. Folloze Website Engager unlocks personalized and meaningful website engagements that keep buyers in the moment and moving forward in their journey. This is a key strategy to accelerate pipeline and results.”