Full Stream Ahead: How B2B Can Leverage CTV Advertising

In recent years, more B2B practitioners are turning to Connected TV (CTV) to engage audiences in a more personal, relatable way. By connecting directly with prospects via television screens, marketers can curate highly targeted audiences and craft engaging videos that encourage viewers to take action.

With B2B marketers increasing their 2023 advertising budgets by nearly 10%, this iPaper will highlight the power and benefits of CTV advertising and why it’s a worthwhile inclusion for any brand looking to raise awareness without sacrificing measurable performance. You’ll discover:

• Real-world examples of how successful B2B marketers are leveraging CTV to generate measureable results;

• Why CTV advertising is a key function to building audiences; and

• How CTV enables marketers to better analyze their advertising campaigns.