The strategies that B2B marketers employ to generate revenue are continuously evolving, and the rules are being rewritten to adjust to changing world events. As such, an account-based model has never been more important, as B2B marketers look for ways to align their messaging with not only the current intent of buyers, but their plans for the future.
This iPaper will provide actionable tips and best practices on how modern ABM practitioners across teams can drive revenue success together through account-based advertising, personalization and the use of intent data.
