Top 10 Stories Of 2020: COVID-19 Serves As A Catalyst For New Methods Of Marketing Excellence
While the B2B industry is constantly evolving, none of us were prepared for just how much change 2020 would bring — both personally and professionally. It comes as no surprise that many Demand Gen Report stories in 2020 focused on the impact of COVID-19 on everything from ABM strategies and purchase decisions to amplified digital consumption and offerings. Below, we revisit our top 10 stories from this unprecedented and unique year. These are stories about survival — not just of the fittest, but of the most interesting, innovative and creative marketers.