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The Brand Management Playbook

The Brand Management Playbook

Brand management plays an integral role in creating a streamlined omnichannel buying experience for both B2B and B2C customers. In order to serve the complexity of branding across organizations, marketers must ensure their brand is consistent everywhere, from the organization's website to social channels and beyond. Failure to deliver consistent messages and campaigns carries huge risks — not only to…
From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns

From B2B To B2P: A Tactical Guide To Driving Personalized Engagement By Transforming Your Approach To Data & Campaigns

It’s people, not personas or accounts, who are ultimately making buying decisions. Successful companies are switching from a B2B to B2P mindset and are taking the time to really understand and respond to customer behavior and preferences.This interactive white paper offers tactical advice for delivering personalized experiences that meet modern buyer expectations. Learn how: An audience, human-first approach can transform…
The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts

The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts

Employee-sent email messages represent an existing overlooked ad channel that can be unlocked using the signature line at the bottom of message. Success, however, is not simply a matter of telling all employees what to copy and paste into the signature of their outgoing emails. This interactive white paper spotlights: Email signature marketing by the numbers; Why employee email works…
How Top Marketers Are Integrating Targeted Account Efforts With Lead Gen Strategies

How Top Marketers Are Integrating Targeted Account Efforts With Lead Gen Strategies

The B2B Balancing Act Many B2B companies have launched ABM initiatives, but some are struggling with how to balance these more targeted programs versus traditional, lead-focused demand generation. The emerging reality is that both ABM and lead-focused demand gen have a role to play in today's B2B marketing efforts to prioritize high-value accounts and identify new prospects. Finding a healthy…