The Missing Link in Demand Generation: Marketing To People, Not Contacts
Wednesday, Jan 25, 2012 1:00 PM - 2:00 PM EST - Register Today
Social media is changing how customers interact with enterprises and how they buy. Over 90% of C-level execs never or almost never respond to email blasts and cold-calls. But over 80% of them do engage when referred by a connection – whether through a friend, colleague, customer or industry peer.
For most marketing organizations, using social media for demand generation is still mostly an art. But for top-performing organizations, harnessing the power of social media and the changing customer behavior to their advantage is about focusing on people, instead of contacts. Through this approach, the top-performing organizations are successfully using social media as an integral part of their demand generation engine.
Learn from a panel of thought-leaders about using social media for demand generation, and how to create a roadmap for your marketing organization.
Speakers:
Andrew Gaffney, Editor, DemandGen Report
Ralf VonSosen, VP Marketing, InsideView
Maria Pergolino, Senior Director Marketing, Marketo