The Great Marketing Conversation
When: Tuesday, January 24 - 1:00 pm EST / 10:00 am PST - Register Today
Many companies are struggling with the roles and uses of content marketing and inbound marketing. Join our panel of the top thought leaders in marketing as we discuss:
- How content and inbound marketing fit into your marketing mix
- How to build a business case to fund an inbound and content marketing strategy
- Why it's important to think holistically about these processes instead of treating them as distinct channels
- How these techniques can turn your organization into a revenue center
Speakers:
Ardath Albee, Speaker and Author
eMarketing Strategies for the Complex Sale
(@ardath421)
Robert Rose, Author and Strategist-In-Residence
Content Marketing Institute
(@Robert_Rose)
Marcus Sheridan, Speaker and Blogger
The Sales Lion
(@TheSalesLion)
Mike Volpe, Chief Marketing Officer
HubSpot
(@mvolpe)
Moderator:
Candyce Edelen, President & CEO
PropelGrowth
(@CandyceEdelen)