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Case In Point

B2B companies are driven by results. This section provides real-world case studies that show how successful B2B marketing teams are planning, executing and measuring their campaigns.

VSP Global Reduces Year-Over-Year Spend With Internal Budget Campaign

VSP Global Reduces Year-Over-Year Spend With Internal Budget Campaign

For leading vision insurance provider VSP Global, whose ultimate purpose is to save customers money on vision care, it's important to be extra conscious of company spending. The company launched an internal marketing campaign to educate its employees on proper spending and strategic sourcing for vision care.
Twilio Generates 35% Conversion Rate With Engaging Webinars

Twilio Generates 35% Conversion Rate With Engaging Webinars

As a leading cloud communications company targeting a very sophisticated and fickle developer market, Twilio tapped the webinar marketing platform ON24 to help promote the company as a strategic advisor and deliver a cutting-edge webinar experience with their engagement.
Canvas Boosts Webinar Registrations With Email Signature Banners

Canvas Boosts Webinar Registrations With Email Signature Banners

When Canvas, a mobile app services company, faced poor webinar registration and attendance rates, it turned to Sigstr, an email signature generator to help revamp its messaging. The Challenge While Canvas has hosted educational webinars in the past, the company didn’t invest a lot of time into the content. “It…
LiveChat Sees 75% Open Rate With Personalized Customer Journeys

LiveChat Sees 75% Open Rate With Personalized Customer Journeys

Online customer service solution LiveChat partnered with Autopilot, an email marketing and marketing automation software, to create personalized customer journeys based on how prospects engage with the company through a 30-day trial or on the company website. The company wanted to track email and engagement, as well as better communicate…
Bradley Corporation Streamlines Sales Activity With Mobile App

Bradley Corporation Streamlines Sales Activity With Mobile App

Bradley Corporation, a manufacturer of commercial plumbing fixtures and washroom accessories, partnered with FatStax, a custom mobile sales app developer, to create an app that would help its sales reps streamline customer meetings, save time and sell better. The company wanted to provide its sales team with important product information…
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