Practical ABM Methodologies To Beat The Odds In 2024
Aired: October 19, 2023 @ 2 PM ET / 11 AM PT
Marketers are currently faced with the challenge of achieving more with fewer resources and smaller teams. So, what are the best practices to succeed? Join Jodi Cerretani, VP of Revenue Marketing, to discuss market trends and leverage ABM plays to maximize your efficiency and ROI.
In this session, you will learn how to:
- Modify scaled targeting to reach a larger audience with more efficiency;
- Leverage automation capabilities with tools you already use;
- Use a signal-based approach to identify best-fit in-market accounts; and
- Retain customers you already have to increase your annual revenue.
Jodi Cerretani
RollWorks
Klaudia Tirico
Demand Gen Report