Demanding Views

Buying Groups Help B2B Marketers Win At Data-Driven Advertising

As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies, they’ve been making noise about their data management capabilities to entice potential partners. Their “data clean rooms” promise a safe and secure place to combine, analyze and activate data sets as more…

October 13, 2023
Written by Naomi Sherry, Anteriad

Addressing Sales Challenges Today To Prepare For Tomorrow

Chief Sales Officers (CSOs) and sales leaders are constantly under fire from all angles, as both the human and technical aspects of their jobs are experiencing transformation at breakneck speeds. However, when stock is taken of challenges across the sales industry, the top three difficulties include:

October 10, 2023
Written by Stephanie Curry, Gartner Sales Practice

A TikTok Shut Down Reminds Advertisers Why A Good Identity Strategy Is A Must

At some point in the future, there’s a chance that TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first-party data to understand which sites and…

September 29, 2023
Written by Nancy Marzouk, MediaWallah

Improving The Sales Org Through The Power Of Tech

Sales has always been a relationship game, with success usually determined by people rather than systems and technology. But in the era of remote and hybrid work, sales teams must change how they plan and execute their work to succeed in this new environment.

September 25, 2023
Written by Donncha Carroll, Lotis Blue Consulting & Tom Hill, RevenueShift

So, You Have A Problem… With Top-Of-Funnel Data, Processes & Reporting

Demand generation isn’t easy — and anyone who says otherwise has never done it.

September 15, 2023
Written by Emily W. Salus, Openprise

How To Create Effective Relationships Between Sales & RevOps

According to Gartner, 94% of Chief Sales Officers (CSOs) are not confident in their team’s ability to meet or exceed revenue goals, highlighting the need for new technologies that allow CSOs to accurately forecast. As organizations navigate digital transformation efforts, a key aspect of this journey is foregoing analog methods…

September 8, 2023
Written by Bayley Fesler & Annie Jones, Xactly

3 Ways Generative AI Can Drive More Sales In Customer Interactions

The AI revolution within customer experience (CX) is already upon us. Brands across industries are implementing generative AI solutions into their customer service programs, with astounding results. In fact, Gartner now predicts that automation will reduce human agent workload by upwards of 30% by 2026, while McKinsey puts that number…

September 1, 2023
Written by Damien Thioulouse, Simplr

Demanding Views

Buying Groups Help B2B Marketers Win At Data-Driven Advertising

Addressing Sales Challenges Today To Prepare For Tomorrow

A TikTok Shut Down Reminds Advertisers Why A Good Identity Strategy Is A Must

Improving The Sales Org Through The Power Of Tech

So, You Have A Problem… With Top-Of-Funnel Data, Processes & Reporting

How To Create Effective Relationships Between Sales & RevOps

3 Ways Generative AI Can Drive More Sales In Customer Interactions

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