EverString, a predictive marketing vendor, has unveiled EverString Predictive Ad Targeting, a solution designed to bring an account-based and predictive approach to how B2B marketers target their ad spend through the help of predictive analytics.

Lattice Engines announced that it has tripled its customer wins since Q1 2015, as well as increased new bookings by 110%. This growth implies that predictive marketing is a trend that continues to growth within B2B organizations.

Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as manufacturing, life sciences, financial services and telecommunications.