Industry Insights

B2B Marketing & Sales Practitioners Spark New Creativity At Virtual #B2BSMX Event

The second annual B2B Sales & Marketing Exchange, hosted by Demand Gen Report in partnership with Terminus and The Pedowitz Group, kicked off on Monday, Oct. 26 in a new medium. The now virtual experience may have felt different than last year’s inaugural (physical) event in Boston, but the goal…

October 28, 2020
Written by Klaudia Tirico

3 Ways To Create Effective Video Content For Buyer Engagement

Video content is on the rise in the current B2B world, with many marketers implementing videos into their buyer outreach strategies, ABM plays and more, to engage with buyers in the digital age. With this surge in video usage, it’s only natural that innovative or tech-savvy marketers would want to…

October 21, 2020
Written by Michael Rodriguez

Event Preview: Adapting To The New Normal & Building Personal Networks At B2BSMX 2020

The 2020 B2B Sales & Marketing Exchange is right around the corner, taking place on October 26-28 in a fully digital space. The now virtual event will feature 50+ sessions taking place over a three-day period, divided between six content tracks: Marketing Strategy, Demand Gen Summit, REVTalks, Channel Marketing, Flip My…

October 14, 2020
Written by Michael Rodriguez

OpsStars Event Preview: How The Zoom Ops Team Adapted To The Growing Demand For Virtual Meetings

When the world shut down in March 2020 and work-from-home mandates came into play, many businesses turned to Zoom to stay connected with employees, colleagues, partners, clients and prospects. Now, business meetings on the Zoom platform are part of the new normal for organizations.

October 7, 2020
Written by Klaudia Tirico

New CMO Council Study Shows Greater Emphasis On Earned Media, Misalignment With Paid And Owned Channels

Eighty-one percent of business leaders agree that the change in our business environment due to social unrest and the fallout from COVID-19 has led to the rise of importance in earned media, according to a new report from the CMO Council in collaboration with earned media company Cision. This change…

September 30, 2020
Written by Marjorie Romeyn-Sanabria

OpsStars Virtual Event Preview: Q&A With Rachael McBrearty, Chief Customer Office At LeanData

Now in its fifth year, OpsStars has grown into a must-attend event operations and revenue-focused executives turn to for targeted education and networking. Demand Gen Report caught up with Rachael McBrearty, one of the LeanData executives shaping the agenda for the event, to get a preview of what attendees can…

September 23, 2020
Written by Marjorie Romeyn-Sanabria

TechTarget Unveils Prospect-Level Intent Data, Enabling True Personalization For Sales

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to…

September 16, 2020
Written by Klaudia Tirico