Acquia DAM Reveals Native Integration For Generative AI Applications

September 20, 2023
Written by Kelly Lindenau
Published in News Briefs

Acquia, the digital experience platform, released new integrations between its digital asset manager (DAM) and generative AI solutions ChatGPT and Clarifai to help practitioners quickly create on-brand, search-engine-optimized product descriptions and image alt text.

With the native integration between Acquia DAM and ChatGPT, product marketers can create product listings on their own websites to create on-brand content for their entire product line based on product attributes in Acquia DAM. Teams can use target keywords as inputs for the AI-generated description to optimize for search.

Through the Clarifai integration, marketers can leverage Clarifai for keywords and ChatGPT to create alternate text descriptions placed in a metadata field for images. As an organization’s image library grows, the integration monitors all new or newly versioned image assets, ensuring no assets fall through the cracks.

“Using generative AI, marketers and creatives can improve the searchability, usability and accessibility of their product content and asset metadata,” said Jake Athey, VP, Go-To-Market, DAM at Acquia, in a statement. “These new integrations, which we’ll showcase during our Henry Stewart DAM session, enable organizations to create compelling content that improves search results and drives conversions — in less time.”