Adobe Expands Experience Manager Capabilities To Help Deliver Better Brand Experiences

April 23, 2021
Written by Kelly Lindenau
Published in News Briefs

Adobe announced updates to its Experience Manager solution, which include enabling brands to swiftly create digital assets via native integration of Creative Cloud features, new integrations with Adobe Sensei to automatically apply metadata to digital assets at scale and a templated approach to designing and delivering digital experiences.

The new Creative Cloud-powered features enable users to use one master file to automate the development of high-quality, production-ready assets that can be used across channels, while leveraging asset editing features from Adobe Photoshop and Lightroom.

The integration with Adobe Sensei improves asset management and discovery across a single, centralized asset repository. Specific features include:

Color Tags that automatically label and organize all product imagery with the best color labels; and
Smart Tags for text to automatically extract keywords and tags from enterprise documents for faster content discovery, with the ability to recognize unique brand keywords through training.

Additionally, customizable and reusable website templates are available to help create production-ready sites, with a new front-end workflow to help customize styles and designs within a brand’s coding program.

“As consumers continue to raise the bar for exceptional experiences in today’s digital economy, it’s becoming table stakes for brands to not only create compelling content, but to deliver it to the right customer, at the right time,” said Loni Stark, VP, Strategy & Product at Adobe, in a blog post. “We’re excited to announce several Adobe Experience Manager innovations allowing for swift creation of digital assets for various personas through artificial intelligence (AI) and automation, and democratizing access to only the best content across the enterprise.”

The new capabilities of Adobe Experience Manager Sites are expected to be generally available in the second half of 2021, and the ability to tap into Creative Cloud capabilities natively within Adobe Experience Manager Assets is expected to be generally available in May 2021. Further innovations will be revealed at Adobe Summit 2021.