Anaplan To Acquire Business Intelligence Company Mintigo

August 28, 2019
Written by Amanda Hollenbeck
Published in News Briefs

During the company’s Q2 Fiscal 2020 earnings conference call, Anaplan unveiled that it has signed a definitive agreement to acquire Mintigo, an Israeli-based predictive analytics and AI solutions provider. The terms of the deal were not disclosed during the call.

Anaplan’s primary objective with Mintigo is to accelerate their platform by adding Mintigo’s team of engineers to Anaplan’s existing talent and harnessing their AI technology to advance Anaplan’s predictive AI capabilities on their own platform for customers. Anaplan aims to develop an AI-enabled platform and further position itself as a leader in connected planning.

Mintigo is designed to provide marketing and sales teams with predictive analytics for better forecasting. The solution uses artificial intelligence, Big Data and predictive analytics in its intelligent customer engagement platform to help users better understand and retain customers. The company has raised more than $50 million in funding since it launched in 2009.

“Mintigo brings strong expertise in data science and machine learning automation,” said Frank A. Calderoni, President, Chairman and CEO of Anaplan, during the conference call. “Mintigo's exceptional talent will strengthen our position as a leader in the category of Connected Planning by augmenting and elevating the predictive capabilities of our solutions, while accelerating towards our vision for an AI-enabled platform.”

As Anaplan integrates Mintigo technology into their platform, it will only add more value for their customers in terms of account-based marketing, pipeline management and forecasting on the platform.

Mary Shea, Principal Analyst at Forrester, noted in The Forrester Wave™: Sales Performance Management Solutions, Q1 2019 that Anaplan had been actively investing in and deepening its capabilities with AI and predictive tools to help its customers make better and faster decisions.