Casted Enhances Platform Capabilities With Video Component
- Written by Kelly Lindenau
- Published in News Briefs
Casted, an audio and video content marketing solution, introduced Casted Video to expand its current platform with robust video player functionality and enable customers to manage their audio and video assets in a central place.
Through Casted Video, customers can select text from a transcript and create dynamic, brand-ready video clips. Users can also generate viewer insights, such as demographics and how they engaged with the content.
Along with Casted Video, the company revealed Collections, a new concept that allows users to store, organize and amplify one-off audio and video content, such as webinars, customer success stories and personalized demos, in the same way they house podcasts. Collections will complement the recently released Casted search function, which filters singular items within applicable collections to help teams find and reuse existing content in the platform.
“As a platform for B2B marketers by B2B marketers, we know first-hand the needs of today’s enterprise marketing teams,” said Lindsay Tjepkema, CEO of Casted, in a statement. “According to a survey by Demand Gen Report, 46% of buyers reported engaging with video and interactive content in the early- and mid-stages of their purchasing process. The Casted platform empowers marketers to easily serve their audiences the content they actually want throughout that journey. By expanding our product with Casted Video, we are further transforming the way marketers create content and we’re closing the loop between audio, video and text.”