DemandGen Reports

Eloqua Taps Advice From Industry “Deans & Professors” In “Real World Marketing Syllabus”

Eloqua today released the “Real World Marketing Syllabus,” designed as an educational guide to delivers lessons and lectures from real-world marketing experts. Structured like a college course, the syllabus covers a diverse range of topics — from startup marketing to the role of SEO — with resources developed by leading…

September 27, 2011
Written by Demand Gen Report Team

Salesforce.com Acquires Social Customer Service Platform Assistly

Salesforce.com announced yesterday its acquisition of Assistly, an instant customer-service help desk built for the cloud. Salesforce.com acquired Assistly for approximately $50 million in cash, net of cash acquired, according to a press release. Salesforce.com also assumed Assistly’s unvested options and will issue restricted stock units to certain Assistly shareholders.…

September 22, 2011
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Study Shows Nurtured Sales Leads 9 Times More Likely To Convert To Appointments

Nurtured BtoB sales leads are nearly nine times more likely to result in sales appointments than cold calls, according to a recent internal study conducted by Sales Engine International, a BtoB integrated marketing and sales acceleration firm. For the study, Sales Engine International tapped into the same BtoB marketing sales…

September 21, 2011
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DemandGen International Clients To Be Honored At Fifth Annual Markie Awards For Lead Scoring, Nurturing Achievements

DemandGen International, Inc., a global team of marketing automation and lead management experts, today announced that a dozen of its clients have been named finalists in the fifth annual Markie Awards. Sponsored by Eloqua, the annual Markie Awards honor outstanding accomplishments in marketing impact and revenue generation. Twelve DemandGen clients…

September 20, 2011
Written by Demand Gen Report Team

Microsoft Engages Buyers, Boosts Company Productivity Through Gamification

Companies in retail and entertainment have seen success in driving customer engagement with gamification tools. While applications like foursquare, Farmville and even Facebook Places have made brand interaction a game by allowing consumers to collect prizes, points and badges in exchange for coupons and free goods, it’s been difficult to…

September 20, 2011
Written by Demand Gen Report Team

ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite

ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to provide marketers with new cloud-based solutions to plan, create, automate and measure interactive marketing campaigns in real time. Built on the ExactTarget Interactive Marketing Hub, the new solutions extend the capabilities of…

September 19, 2011
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iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM

Email marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference. Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve…

September 13, 2011
Written by Demand Gen Report Team