Demandbase Releases New Multi-Language Intent Solution For B2B
- Written by Kelly Lindenau
- Published in News Briefs
jirsak – stock.adobe.com
Demandbase, a go-to-market (GTM) company, unveiled a new multi-language intent solution that leverages natural language processing (NLP) to help organizations capture intent signals from global markets. The tool supports 133 languages, including non-Latin alphabets.
According to Demandbase, it already processes more than 1 trillion English intent signals per month, and the company says the addition of non-English intent will represent hundreds of billions of intent signals. The new solution includes languages such as Arabic, Danish, French, German, Hebrew, Hindi, Japanese, Korean, Norwegian, Spanish, Swedish and more.
"Demandbase loves to innovate based on customer feedback," said Brewster Stanislaw, Chief Product Officer at Demandbase, in a statement. "We have listened to our growing international customer base and have delivered an incredible addition to our global account intelligence. This means that our customers can now target as precisely in non-English-speaking markets as they've been accustomed to in English-speaking markets, making their marketing and sales decisions more accurate and effective. It also means less waste in GTM market efforts, increasing efficiency in time, budget and resources."