Oktopost Partners With Twitter For Social Content Insights

December 9, 2016
Written by Brian Anderson
Published in News Briefs

Oktopost Oktopost image , a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement data with their brand and content.

Oktopost’s social media management platform offers services such as social listening, content curation and social advocacy. With Oktopost Twitter Insights, users can collect relevant data on how prospective buyers are engaging with their content on Twitter; measure ROI; and connect that information to CRM and marketing automation platforms, according to the company.

“We are able to see an accurate metric on how our audience is engaging with our content,” said Paige Musto, Senior Director of Corporate Marketing at Act-On Software, an Oktopost customer. “This allows us to create better-tailored content based on precise audience interests.”