Skyword And TrackMaven Announce Merger To Create Comprehensive Content Marketing Platform

October 24, 2018
Written by Elise Schoening
Published in News Briefs

Source: Skyword

Skyword, a content marketing platform, announced plans to merge with TrackMaven, a marketing insights company. Terms of the deal were not disclosed.

By merging, the companies aim to equip marketers with TrackMaven’s deep analytics, as well as the tools to put them into action via Skyword’s content planning, creation and activation platform. Earlier this year, Skyword raised $25 million in growth equity and released Skyword360, a unified platform for managing content strategy and operations.

Together, Skyword and TrackMaven will serve over 400 customers, including IBM, Iron Mountain and Microsoft. According to the companies, the platforms will be supported and operated separately until they are fully integrated.

Tom Gerace, Skyword Founder and CEO, will lead the combined company. Allen Gannett, Founder and CEO of TrackMaven, will serve as CSO and EVP. Tim Koubek, President of TrackMaven, will take on the role of COO, and TrackMaven board member Patrick Kerins will join Skyword’s board of directors.

“We’re incredibly excited to join forces with the TrackMaven team,” said Gerace in a statement. “Combining our organizations accelerates our growth and product strategies and gives customers a solution that no other company can match.”

“The TrackMaven team couldn’t be more thrilled to join with the Skyword team and continue serving our clients in an even more powerful capacity,” said Gannett in a statement. “TrackMaven has always been able to show a CMO where he or she is leading the competition or losing ground. Now with Skyword, we can incorporate those insights into the actual content creation workflows, giving marketers the power to create content strategies that win.”