Uberflip Partners With Demandbase To Launch Content Personalization App For ABM
- Written by Marjorie Romeyn-Sanabria
- Published in News Briefs
Uberflip, the cloud-based content experience platform (CEP), has partnered with Demandbase, the account-based marketing (ABM) company, to release an app within Uberflip’s CEP designed to allow marketers to personalize content at scale for ABM campaigns.
According to a recent Uberflip survey, ABM marketers agree segmented content can be extremely effective, it can be difficult to scale. The Demandbase app aims to eliminate that problem and puts ABM marketers in the drivers’ seat by enabling them to:
- Combine visitor, intent and account data to personalize the destination;
- Filter the destination to reveal relevant content for an account;
- Leverage personalized messaging for each account; and
- Swap prospects’ logos to better brand each account experience.
“One of the biggest challenges with creating ABM campaigns at scale is the content,” said Yoav Schwartz, CEO of Uberflip, in a statement. “Whether you’re lucky enough to have a team of writers to create new content for ABM or not, an amazing way to deliver personalized content is by curating a collection for the intended audience. With the Uberflip and Demandbase app, marketers can build ABM destinations in minutes by selecting content from their library and packaging it into a personalized experience for target accounts.”