Swrve Mobile Marketing Automation

April 29, 2015
Published in Solution Spotlight

Swrve placeit Swrve is a mobile marketing automation solution designed to help marketers enhance mobile engagement with data-driven tools and insights into how users are interacting with the company's mobile app.

Features/Functions

The solution positions users to build segments based on a variety of engagement metrics gathered from mobile app users. This segmentation can help Swrve users develop in-app campaigns to target these segments with personalized messages highlighting specific offers for each segment.

Swrve also offers A/B testing capabilities intended to help identify the content is resonating with prospects using the mobile app. The dashboard positions users to track and analyze campaign performance, and can also help users make real-time decisions on campaigns based of testing results.

Compatibility

Swrve's open platform offers integrations with companies including Marketo, Nexmo, Tableau Software and Oracle Eloqua.

Pricing

Contact Swrve for a quote.

Competitive Positioning

The solution’s analytics capabilities position users to gain a holistic view of their mobile marketing ROI. Gaining a deeper understanding of how prospects are engaging with their brand through a mobile device can help companies understand content consumption, align messaging for each stage of the buyer's journey and create personalized experiences that resonate among target audiences.